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Call Number
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HF5415.55 Har
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Title
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Relationship marketing : perspectives, dimensions and contexts / Tracy Harwood, Tony Garry and Anne Broderick.
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Availability
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All items
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TP Library
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Author
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 Harwood, Tracy G.
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Add. Author
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Garry, Tony.
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Broderick, Anne J.
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Publisher
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Maidenhead, Berks. : McGraw-Hill Higher Education, c2008.
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Description
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xxii, 242 p. : ill. ; 25 cm.
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Notes
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Includes bibliographical references and index.
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Subject Heading
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Relationship marketing.
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ISBN
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0077114221 (pbk.)
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9780077114220 (pbk.)
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Record ID
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000242521
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