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Call Number
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HF5415.123 Bla
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Title
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The bare bones introduction to integrated marketing communication / Robyn Blakeman.
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Availability
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All items
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TP Library
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Author
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 Blakeman, Robyn, 1958-
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Publisher
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Lanham, Md. : Rowman & Littlefield Publishers, c2009.
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Description
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vi, 305 p. : ill. ; 24 cm.
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Notes
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Includes bibliographical references (p. 299-300) and index.
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Subject Heading
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Communication in marketing.
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ISBN
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9780742555419 (pbk. : alk. paper)
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0742555410 (pbk. : alk. paper)
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9780742555402 (cloth : alk. paper)
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0742555402 (cloth : alk. paper)
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Record ID
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000240260
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