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Call Number   HF5415.123 Bla
Title   The bare bones introduction to integrated marketing communication / Robyn Blakeman.
Availability   All items

 
TP LibraryLibrary Info
Author   LinkBlakeman, Robyn, 1958-
Publisher   Lanham, Md. : Rowman & Littlefield Publishers, c2009.
Description   vi, 305 p. : ill. ; 24 cm.
Notes   Includes bibliographical references (p. 299-300) and index.
Subject Heading   LinkCommunication in marketing.
ISBN   9780742555419 (pbk. : alk. paper)
  0742555410 (pbk. : alk. paper)
  9780742555402 (cloth : alk. paper)
  0742555402 (cloth : alk. paper)
Record ID   000240260
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