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| Call Number | HF5415.1255 Tay |
| Title | Never mind the sizzle-- where’s the sausage? : branding based on substance not spin / David J. Taylor. |
| Availability | All items |
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TP Library |
| Author |
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| Publisher | Southern Gate, Chichester : Wiley, 2007. |
| Description | xv, 146 p. : ill. ; 22 cm. |
| Notes | Includes index. |
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| ISBN | 9781841127699 (pbk.) |
| 1841127698 (pbk.) | |
| Record ID | 000218726 |
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