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Call Number   HF5415.1255 Tay
Title   Never mind the sizzle-- where’s the sausage? : branding based on substance not spin / David J. Taylor.
Availability   All items

  		TP LibraryLibrary Info
Author   LinkTaylor, David, 1964-
Publisher   Southern Gate, Chichester : Wiley, 2007.
Description   xv, 146 p. : ill. ; 22 cm.
Notes   Includes index.
Subject Heading   LinkBranding (Marketing)
ISBN   9781841127699 (pbk.)
  1841127698 (pbk.)
Record ID   000218726

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