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Call Number
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HF5415.1255 Tay
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Title
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Never mind the sizzle-- where’s the sausage? : branding based on substance not spin / David J. Taylor.
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Availability
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All items
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TP Library
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Author
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 Taylor, David, 1964-
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Publisher
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Southern Gate, Chichester : Wiley, 2007.
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Description
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xv, 146 p. : ill. ; 22 cm.
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Notes
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Includes index.
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Subject Heading
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Branding (Marketing)
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ISBN
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9781841127699 (pbk.)
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1841127698 (pbk.)
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Record ID
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000218726
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