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Call Number   TX911.3 Mar.Mc
Title   Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe.
Add. Title   Marketing communications in tourism & hospitality
Edition   1st ed.
Availability   All items

  		TP LibraryLibrary Info

  		Tourism Academy @ SentosaLibrary Info
Series   Hospitality, leisure, and tourism
Author   LinkMcCabe, Scott.
Publisher   Oxford : Butterworth-Heinemann, 2009.
Description   xx, 300 p. : ill. ; 25 cm.
Notes   Includes bibliographical references and index.
Subject Heading   LinkHospitality industry -- Marketing.
  LinkTourism -- Marketing.
  LinkCommunication in marketing.
  LinkHospitality industry -- Marketing -- Cases.
  LinkTourism -- Marketing -- Cases.
  LinkCommunication in marketing -- Cases.
ISBN   9780750682770 (pbk.)
  0750682779 (pbk.)
Record ID   000217521

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