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Call Number
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HF5415.3 Pet
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Title
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
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Add. Title
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Consumer behavior & marketing strategy
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Edition
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8th ed.
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Availability
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All items
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TP Library
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Author
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 Peter, J. Paul.
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Add. Author
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Olson, Jerry C. (Jerry Corrie), 1944-
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Publisher
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Boston, Mass. : McGraw-Hill/Irwin, 2008 [i.e. 2007].
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Description
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xxi, 555 p. : ill. ; 26 cm.
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Notes
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Includes bibliographical references (p. 499-528) and indexes.
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Subject Heading
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Consumer behavior.
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Marketing.
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ISBN
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9780071259354 (international ed. : pbk.)
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007125935X (international ed. : pbk.)
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0073529850
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9780073529851
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Record ID
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000212513
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